Blog Post

October FDA Update – Approval of Medtronic’s New Insulin Delivery System

William Salage

On September 28, 2016 the U.S. Food and Drug Administration (FDA) approved Medtronic’s new insulin delivery system for people with Type 1 diabetes, the MiniMed 670G hybrid closed looped system (MiniMed 670G). The MiniMed 670G consists of two major parts: (1) an insulin pump, and (2) a continuous glucose monitor. These two components were already approved by the FDA separately and are already on the market. The MiniMed 670G however combines these two components together with a new part, a program which communicates between the two devices. The MiniMed 670G is therefore the first device to automatically monitor glucose (sugar) and provide appropriate basal insulin doses in people 14 years of age and older with type 1 diabetes. Specifically, the MiniMed 670G predicts when a person’s blood sugar is dropping and prevents the low in the first place, and also corrects high blood sugars. However, users still need to manually request insulin doses to counter carbohydrate (meal) consumption

The implication of Medtronic’s new system is enormous for those with Type 1 diabetes. The new capabilities mean they can both sleep through the night without worrying about their blood sugars dropping too low and can go through their day without having to think about their diabetes all the time, according to Aaron Kowalski, chief mission officer for the JDRF, the organization that funds much of the “artificial pancreas” research.

Deutsche Bank’s Feud with DOJ and its 14 Billion Settlement

Xiang Qi

Shares of Deutsche Bank, one of the world’s largest banks, slopped by 7.5% in European trading and closed at $11.85 after U.S. Department of Justice proposed last week that it pays a 14 billion dollar settlement in light of a mortgage-securities investigation.[1] Although the Bank’s spokesman Jörg Eigendorf denied that Chief Executive John Cryan has sought help from the German government, it has always been the German government who ended up pay for these settlements. [2] Ever since last year, Deutsche Bank’s share price has been decreasing in both European and U.S. stock markets as a result of repeated settlement with the DOJ.

Speculations have it that DOJ reached its astronomical number of settlement in retaliation of EU’s taxes of 14.5 billion on Apple on September 1st. It is no coincidence that the amounts involved in both cases are almost equal as the EU committee is led by countries like Germany and France. These settlements unfortunately has placed Deutsche Bank’s riskiest debt securities under pressure, besides its market shares. Its $2 billion worth of certain additional Tier 1 debt fell about 2 Euro cents on Monday, to around 73 cents on the euro. [3]

There are mainly two reasons that helped establish Deutsche Bank’s feud against U.S. authorities. The first one is German government’s attitude towards the Transatlantic Trade and Investment Partnership (TTIP). Angela Merkel’s hesitation to support TTIP has undermined credibility and feasibility of ratify the agreement between EU and the U.S. despite years of efforts in negotiation by the U.S.

The second reason is that the German and French led Euro-zone has not been willing to execute a new round of quantitative easing (QE). The European Central Bank again refused a QE motion on this month’s EU general council meeting. This decision has put the Federal Reserve on a tough spot as the return of U.S. debts has been climbing by 24 percent within the last three month. Chancellor Merkel’s domestic policy has also led to its party’s approval rates slumping among the young voters. Merkel and her cabinet had to be very discrete as they deal with the transatlantic relationship with the U.S.

 

[1] Jenny Strasburg, Deutsche Bank Shares Drop on Fears of Capital Raising, The Wall Street Journal, http://www.wsj.com/articles/deutsche-bank-shares-drop-on-fears-of-capital-raising-1474881370

[2] Id.

[3] Id.

 

iPhone 6 Defect is a Touchy Subject for Apple

Nick Dellefave

Apple is again making headlines, this time for an iPhone defect that has touched thousands of iPhone users and is likely to affect many more. The defect, known colloquially as “touch disease,” has been the subject of numerous complaints from consumers, experts, and Apple employees.[1] Touch disease involves a loss of functionality of the touch screen, typically in the form of frozen phone screens or screens that are unresponsive to touch, rendering the phone unusable.[2] The issue is characterized in particular by the appearance of grey bars across the top of the iPhone screen.[3]

Touch disease is apparently a consequence of “bendgate,” a structural design problem that causes the iPhone 6 and 6 Plus to bend.[4] The bending, which is caused by the iPhone 6’s thinner profile and a change to a less rigid rear case, results in the bending and twisting of the internal logic board during day-to-day use.[5] The logic board can experience slight deformation when the iPhone is pulled from a pocket, put into a tight-fitting case, or dropped.[6] Gradually, after being bent and flexed thousands of times, the Touch IC chips – two controller chips responsible for the functionality of the touch screen – begin to dislodge from the logic board.[7] This causes the “misfires” that are behind touch disease.[8] The problem is especially prevalent in the iPhone 6 Plus, because it is larger than the iPhone 6 and is thus more prone to bending.[9]

The Touch IC chips in the iPhone 6 and 6 Plus are connected to the logic board via small solder balls, the separation of which is responsible for the loss of touch screen functionality.[10] In previous iPhone models, the chips were covered with a rigid metal shield and reinforced with underfill, while in the iPhone 6 and 6 Plus, the shield was replaced by a flexible sticker shield and no underfill is used for the Touch IC chips.[11] In the newer iPhone 6s and 6s Plus, the Touch IC chips were relocated to the display assembly and away from the flexible logic board.[12]

While Apple has made changes to prevent the bending and screen functionality issues in its newer phones, as of this writing, the company has taken no action to remedy what appear to be the long-term consequences of this defect.[13] Apple Store employees report that Apple is aware of the issue, but for customers whose phones are no longer under warranty, the repair costs $329.[14]

At least one class action lawsuit has been filed in the United States on behalf of owners of the iPhone 6 and 6 Plus.[15] Others have been filed in Canada.[16] The US suit accuses Apple of violating California’s consumer fraud statutes as well as the Magnuson-Moss Warranty Act and Song-Beverly Consumer Warranty Act.[17] The plaintiffs in the suit request that Apple repair, recall, and/or replace iPhones affected by touch disease, as well as extend the warranties for all iPhone 6 and iPhone 6 Plus users for related issues.[18]

It may be in Apple’s best interest to take these steps, lawsuit or no lawsuit. As a high-end brand that thrives on its reputation for quality, Apple would likely be severely impacted by the negative publicity resulting from the revelation that an entire generation of its products is susceptible to a design defect. With the iPhone 7 hitting store shelves and the holiday season just around the corner, maintaining that reputation is of critical importance.

 

[1] Jason Koebler, Geniuses Say Apple Knows About iPhone 6 ‘Touch Disease’, Won’t Admit It Publicly, Motherboard (Sept. 27, 2016, 10:30 AM), http://motherboard.vice.com/read/apple-employees-company-is-hiding-iphone-6-plus-touch-disease-truth-from-customers?utm_source=mbfbads&utm_campaign=interest.

[2] Julia Bluff, A Design Defect Is Breaking a Ton of iPhone 6 Pluses, iFixIt (Aug. 23, 2016), http://ifixit.org/blog/8309/iphone-6-plus-gray-flicker-touch-death/.

[3] Id.

[4] Anthony Cuthbertson, iPhone 6 Design Flaw is ‘Bendgate 2.0’, Newsweek (Aug. 25, 2016, 12:19 PM), http://www.newsweek.com/iphone-6-design-flaw-bendgate-20-493428?utm_source=internal&utm_campaign=incontent&utm_medium=related1.

[5] Bluff, supra note 2.

[6] Koebler, supra note 1.

[7] Bluff, supra note 2.

[8] Id.

[9] Id.

[10] Id.

[11] Id.

[12] Bluff, supra note 2.

[13] Koebler, supra note 1.

[14] Id.

[15] iPhone 6 Touchscreen Defect, McCune Wright LLP, http://mccunewright.com/iphone-6-touchscreen-defect/.

[16] Sophia Harris, ‘Piece of Crap’: Apple Hit With Proposed Class Action Lawsuits Over iPhone ‘Touch Disease’, CBC News (Oct. 2, 2016), http://www.cbc.ca/news/business/apple-touch-disease-iphone-6-class-action-1.3786930.

[17] Chance Miller, Apple Hit With Class Action Lawsuit Over iPhone 6 ‘Touch Disease’ Hardware Issue, 9to5Mac (Aug. 29, 2016), https://9to5mac.com/2016/08/29/apple-iphone-touch-disease-lawsuit/.

[18] Id.

Businesses Appeal to Chinese Government over Cybersecurity

By: Dan Hart

An alliance of forty-six business groups appealed to the Chinese government to reconsider proposed legislation that would enforce strict cyber-security rules. These business groups, hailing from the United States, Europe, and Asia, believe the new regulations will negatively impact foreign trade with China and serve to further isolate the country.[1] These complaints are the latest against a perceived trend of economic isolationism, or favoritism towards domestic business over foreign investors.[2]

The rules would allow any business to transfer data, required for business purposes, past China’s borders only after passing a security evaluation. The rules would impose a legal requirement on internet providers to cooperate with enforcement agencies’ counter-terrorism and criminal investigations by providing data deemed relevant.[3]  They would also require network operators to accept government supervision and to “comply with social morals.”[4]

The proposed cyber security regulations affect international business to varying degrees, but would have the greatest impact on domestic Chinese businesses and Chinese citizens. Chinese citizens would be required to store all their personal information as well as their business information on Chinese servers.[5]

These new security rules would grant the Chinese government even greater control over their citizens’ private lives and information, limiting both what they can see from the rest of the world and how they can interact with that world.

 

[1] http://www.businessinsider.com/ap-business-groups-appeal-to-china-over-cybersecurity-law-2016-8

[2] http://www.businessinsider.com/ap-business-groups-appeal-to-china-over-cybersecurity-law-2016-8

[3] http://fortune.com/2016/08/17/china-cybersecurity-law-foreign-business/

[4] http://www.reuters.com/article/us-china-cyber-lawmaking-idUSKCN0ZD1E4

[5] http://www.reuters.com/article/us-china-cyber-lawmaking-idUSKCN0ZD1E4

Microsoft’s Battle: Privacy Up in the Clouds

By: Cecilia Santostefano

It’s no surprise that we live in a world largely permeated by technology. It influences how we live – from the developing industries to the outlets we use to communicate with each other. However, rapid increases in the use of technology, particularly the internet, raise privacy concerns. After all, the right to privacy is greatly valued by Americans.

While whistleblower Edward Snowden fixated his concerns on computer hackers, so-called Big Brother is the more relevant privacy concern today.[1] Back in 2013, the Department of Justice served Microsoft with a court order to hand over e-mail communications that the company stored outside of the United States.[2] This is similar to Apple’s face-off with the DOJ from early 2016.[3] Microsoft’s response was two-fold. First, customers trust the cloud. If customers don’t believe their communications are secure from government viewing, then that risks the use and, ultimately, the success of the cloud.[4] Second, the government requires what is known as a ‘secrecy order’ when conducting its electronic investigations. A secrecy order compels Microsoft to keep information regarding ongoing investigations secret from its customers for a certain period of time; typically one to three months.[5] This delayed notification concerned Microsoft, who feared this provided the government with a means to continue searching customer information without a specific reason.[6] The latter claim is the basis for Microsoft’s lawsuit against the DOJ.[7]

In early September, sizeable entities including Google, Amazon, and Snapchat joined Microsoft’s DOJ-resistant efforts.[8] Other civil liberty groups like The Washington Post also stand united with Microsoft.[9] The allies believe their customers “do not give up their rights [to privacy] when they move their private information from physical storage to the cloud.”[10] While Microsoft executives have agreed secrecy orders are necessary under certain conditions where government investigations cannot be compromised, the corporation retains an emphasis on the importance of privacy.[11]

 

[1] See Jennifer Schlesinger, Is Big Brother really watching you?, CNBC, (June 3, 2014, 9:08 AM), http://www.cnbc.com/2014/06/03/is-big-brother-really-watching-you.html.

[2] David Goldman, Microsoft is fighting the DOJ too, CNN, (Feb. 23, 2016, 6:52 PM), http://money.cnn.com/2016/02/23/technology/microsoft-ireland-case/.

[3] Mikey Campbell, DOJ confirms successful iPhone data extraction, withdraws encryption case against Apple, Apple Insider, (Mar. 28, 2016, 2:47 PM), http://appleinsider.com/articles/16/03/28/doj-to-withdraw-san-bernardino-iphone-court-action-suggests-discovery-of-successful-bypass.

[4] See Nick Wingfield, Microsoft’s Challenge to Government Secrecy Wins Dozens of Supporters, NY Times, (Sept. 2, 2016), http://www.nytimes.com/2016/09/03/technology/microsofts-challenge-to-government-secrecy-wins-dozens-of-supporters.html?ref=technology&_r=0.

[5] Wingfield, supra note 4.

[6] Id.

[7] Sarah McBride, Microsoft sues U.S. government over data requests, Reuters, (Apr. 15, 2016, 8:48 AM), http://www.reuters.com/article/us-microsoft-privacy-idUSKCN0XB22U.

[8] Wingfield, supra note 4.

[9] Id.

[10] Jose Pagliery, Microsoft sues government for secret searches, CNN, (Apr. 14, 2016, 4:08 PM), http://money.cnn.com/2016/04/14/technology/microsoft-secret-search-lawsuit/.

[11] See Wingfield, supra note 4.

“Blurred Lines” in the World of Copyright: What Does the Latest Appeal Mean for The Music Industry?

By: Caitlin Holland

We have all heard the anecdote that all songs include the same three notes. Musicians often cite the lates and greats as “inspiration” for the latest pop song making the radio rounds. But how far can “inspiration” go before it is considered a crime? How much of a song is copied for it to be considered substantially similar rather than just in the same genre? Where do we draw the line between inspiration and stealing?

In the world of Copyright litigation, the line between inspiration and copying is becoming more and more blurred thanks to a recent decision that is opening the proverbial floodgates of litigation. Famous recording artists who have been parties to copyright infringement claims this year include Robin Thicke and Pharrell[1], Ed Sheeran[2], Sam Smith[3], Hans Zimmer[4], and Led Zeppelin[5].

The litigation of the “Blurred Lines” case between the family of Marvin Gaye, copyright owners of Gaye’s song “Got to Give it Up,” and Robin Thicke, Pharrell and T.I. is probably the most noteworthy. In the highly publicized decision set down last year in California, the damage award set a record high in a copyright case at $7.4 million, reduced to $5.3 million. Most notably, the substantial similarity that lead the judge to rule that there was infringement of Gaye’s copyright was the extrinsic and intrinsic similarities. The test for extrinsic similarities employs expert testimony to determine whether the works share similar expressions. Intrinsic similarity is shown if an ordinary, reasonable listener would conclude that the total concept and feel of the works are substantially similar.[6] In this case the plaintiff’s expert brought forth examples of material appropriated by the “Blurred Lines” creators cited as “the pulse that runs through the song.”[7] The jury made the decision that the “feel” of the two works bore sufficient similarity to conclude that there had been an infringement. [8]

Last month, 200 musicians filed a brief with the Ninth Circuit Court of Appeals expressing their concern about the ruling in the “Blurred Lines” case.[9] The musicians cite a possible chilling effect saying that the ruling could have an “adverse impact on their own creativity, on the creativity of future artists, and on the music industry in general, if the judgment is allowed to stand.”[10] The brief submitted by the artists states that reducing the similarities of the two works to simply a “feel” or “vibe” reduces the copyright to an idea, which is not a copyrightable medium of expression.[11] Rather than on the substantial similarity of the notes, words, and arrangement, the song was found in violation of Marvin Gaye’s copyright based on the stylistic and atmospheric influence.

The verdict in this case has expanded the scope of copyright protection to abstract ideas and feelings, contrary to the very language of The 1976 Copyright Act. If this appeal fails, the 9th Circuit may effectuate an unwelcome change to the music industry as we know it.

 

[1] Williams v. Bridgeport Music, Inc., 2015 U.S. Dist. LEXIS 97262 (9th Cir. 2015).

[2]Musician Ed Sheeran Faces Copyright Lawsuit Over ‘Thinking Out Loud,’ Reuters, Aug. 10, 2016, http://www.reuters.com/article/us-music-edsheeran-lawsuit-idUSKCN10L04X ; Piya Shinha-Roy, Ed Sheeran Faces $20 Million Copyright Lawsuit over ‘Photograph’, Rueters, June 9, 2016, http://www.reuters.com/article/us-music-edsheeran-lawsuit-idUSKCN0YU2R4

[3] Daniel Kreps, Sam Smith on Petty Settlement: ‘Similarities’ But ‘Complete Coincidence,Rolling Stone, Jan. 26, 2016,http://www.rollingstone.com/music/news/sam-smith–tom-petty-settlement-20150126

[4]Hans Zimmer Wins Copyright Lawsuit & An Apology, Billboard, Aug. 25, 2016, http://www.billboard.com/articles/news/7487729/hans-zimmer-wins-copyright-lawsuit-apology

[5] Skidmore v. Led Zeppelin, 2016 U.S. Dist. LEXIS 51006 (9th Cir. 2016).

[6] Williams, supra at 52.

[7] Id. at 68.

[8] Id.

[9] More Than 200 Musicians Support ‘Blurred Lines’ Appeal – The Associate Press – http://www.nytimes.com/aponline/2016/08/31/us/ap-us-blurred-lines-song-dispute.html

[10] Brief of 212 Songwriters, Musicians, and Producers as Amici Curiae Supporting Appellants, Pharrell Williams, et al. v. Frankie Christian Gaye, et al., 2015 U.S. Dist. LEXIS 97262 (2015)(No. 15-56880), available at https://pacer-documents.s3.amazonaws.com/3/15-56880/009028333811.pdf.

[11] 17 U.S.C. 106 (1976).

Inspired by the U.S., West Africans Wield Smartphones to Fight Police Abuse

Jeffrey Cullen

Cellphones have become a very powerful weapon in the hands of civilians worldwide. They have the capability of recording events and distributing them to various social networks. These recorded events have the capability of enlightening a vast aray of viewers throughout the world of hot button issues such as police brutality and abuse of power.

The United States has proven that the use of smartphones can be a useful tool to bring awareness and fight off oppressive police conduct. Many nations have followed the United States’ lead to highlight corruption and abuse in the hopes of bringing about deterrence of these issues. According to Searcey and Barry’s article, a civilian witnessed a bus driver being threatened by soldiers brandishing firearms. The civilian took out his phone and began to record in an effort to deter this apparent abuse of power against innocent people.[1] The increased use of smartphones in recording and sharing videos in West Africa are due to longstanding frustrations about abuse of power and lack of prosecution of responsible perpetrators. The use of technology to bring about awareness of police abuse of power will hopefully trigger governments to take action to eliminate this unacceptable behavior.
[1] Dionne Searcey and Jaime Barry, Inspired by the U.S., West Africans Wield Smartphones to Fight Police Abuse, NY Times (Sept. 16, 2016). http://www.nytimes.com/2016/09/17/world/africa/police-abuse-videos-west-africa.html?ref=technology&_r=0

‘Five-Second Rule’ for Food on Floor is Untrue, Study Finds

 

Shamsheer Kailey

Professor Donald Schaffner, a food microbiologist at Rutgers University, New Jersey debunked the five second rule for food on floor in a study. The two-year study concluded that regardless of how fast the food is picked up from the floor, it will pick up bacteria with it.

The study tested four different surfaces – stainless steel, ceramic tile, wood and carpet and four different foods – cut watermelon, bread, buttered bread and strawberry gummy candy. The four surfaces were treated with a bacterium similar to salmonella and food was dropped on it from a height of five inches. Next, four different contact times of food with the surface were measured – less than one and five seconds, 30 and 300 seconds. Different combinations of surface, food and seconds were replicated 20 times for a total of 128 combinations resulting in 2,560 measurements.

The study found that no fallen food escaped contamination entirely and that longer contact times resulted in more bacteria contamination. While the transfer rate of bacteria for wood varied, carpet had the lowest transmission rate in comparison to tile and stainless steel. Regarding the food, composition of the food, surface it falls on and the length of time determines the rate of contamination. Contamination was highest for watermelon (with moisture) and lowest for gummy candy.

Experimental Psychologist and professor, William Hallman, at Department of Human Ecology at Rutgers University explained why people still follow the five second rule stating that people make quick decisions with the data available to them. It is a lot easier to pick up and eat a yellow M&M from the floor because germs are invisible thus easier to ignore. Professor Hallman also noted that men are more likely than women to pick up food from floor and consume it. The findings were a result of a phone survey of 1,000 Americans in 2005.

____________________________________________________________________________

Christopher Mele, Five-Second Rule for Food on Floor is Untrue, Study Finds, N.Y. Times (September 19, 2016), http://www.nytimes.com/2016/09/20/science/five-second-rule.html.

 

Bring Out Your Dead… Again: New Louisiana Technology Helps Track Down Tombs

Emma Fusco

Climate change is an issue that has affected everyone around the world, both living and dead.  Global warming due to human action has caused a rise in ocean water due to melting of ice at Earth’s poles.[1]  Though we’ve heard of these threats for decades, the little boy is now actually crying wolf.

Louisiana has been notorious for their history with flooding, but because of the higher temperatures, the harsher and more intense coastal storms have wreaked havoc on neighborhoods north of Baton Rouge.[2]  The aftermath of Hurricane Katrina put in place many provisions in their landscape to prevent another flood from happening, but it wasn’t until recent events that Louisianans have begun to take a new look at how to work with the inevitable issue of flooding.[3]

Instead of reinventing the wheel, Louisiana is now waving the white flag and working with the floods rather than against them in incredibly unique ways – especially when it comes to graveyard cleanup.

Louisiana’s most recent flooding in Baton Rouge had been the worst flooding residents had seen since Katrina, and in some areas, even worse than the 2005 catastrophe, which make flood-tossed tombs nothing new.[4]  Hurricane Rita in 2005 revealed coffins and vaults that had gotten lost in Hurricane Ashley over 50 years earlier in 1957.[5]  What is the difference between then and now?  We’ve created a market around the travelling dead.

After causing a stir around not being able to place people back into their graves without “popping the top” and the morbidity found inside, funeral homes and burial sites have attempted to keep better track of their maps in addition to hiring “cemetery recovery consultants”.[6]  In an attempt to identify corpses in their caskets, records have now been intricately kept of whether or not someone was buried with an identifying tangible item such as a golf club or a unique rosary.[7]

In addition to change in business practice, caskets have been engineered to include a small tube where a death certificate or another type of identifier can be placed in the event of a flood-tossed tomb.[8]

The most intriguing innovation yet is an app created to track down roaming tombs where the casket has a chip that can be tracked using GPS technology and barcodes to identify the person inside without having to take off the lid.[9]  Though the app is still in its early stages, the main issue being fleshed out is how to keep the batteries alive along enough to track their inevitable travel.[10]

In addition to this new market for tracking tombs, this may also change the way we plan our deaths in the legal world.  While doing the rest of our estate planning, will we now execute a new document of how to keep track of us after we’re 6-feet-under along with our last will and testament? If this new technology comes to fruition, it has the ability to make changes the Medicaid law in the sense that this new technology could be associated with and included in burial plans.

This GPS has incredible potential – especially in the estate planning area of law.

With the rise of sea levels and increased temperatures due to global warming, this issue will worsen among coastal burial grounds.  With the threat of fiercer storms and heavier flooding, this technology will only become more desirable.

 

[1] Justin Gills, Global Warming’s Mark: Coastal Inundation, N.Y. Times, Sept. 4, 2016, at A1.

[2] Id.

[3] Campbell Robertson, Louisiana Sharpens Its Skills in Tracing Flood-Tossed Tombs, N.Y. Times, Sept. 19, 2016, at A1.

[4] Campbell Robertson and Alan Blinder, Flooding Compounds Pain of Tragic Summer in Baton Rouge, N.Y. Times, Aug. 18, 2016, at A13.

[5] Robertson and Blinder, supra.

[6] Robertson, supra.

[7] Id.

[8] Id.

[9] Roberston, supra.

[10] Id.

Apple Loses in Trademark Case Against Swatch

Caitlin Holland

In 2015, Apple launched its “Apple Watch.” Some consumers noticed the difference in the watch’s name compared to Apple’s other tech products such as the iPod, iPhone, and iPad. A trademark dispute between the Swiss watchmaker Swatch and Apple was probably a key factor causing the difference in name.

Apple applied for registration of its “iWatch” mark with the UK’s Intellectual Property Office in in 2013. It was met with an objection from Swiss watchmaker, Swatch, in 2014. Before a decision was granted, Apple named the smartwatch “Apple Watch.”

After a hearing in April of this year, the UK’s Intellectual Property Office issued a decision this month in agreement with Swatch’s assertion that the “iWatch” was too similar in name to Swatch’s “iSwatch” and “Swatch.”

Trademark registrations are still handled territorially, meaning that global companies like Apple must apply for trademark registration in every “country of interest.” The decision limited Apple’s use of the mark to computer accessories and software and did not extend its use to its smartwatch. This decision is a clear example of the difficulties awaiting by global companies in launching and naming new products designed for global use and marketing.
[1] Swatch Succeeds in Trademark Case Over Apple ‘iWatch,’ http://www.bbc.com/news/technology-37350870.